ginacaratelli@gmail.com
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Frank Lloyd Wright by Brizo

Opportunity
Launch the Frank Lloyd Wright Bath Collection, Brizo's first collaboration with the Frank Lloyd Wright Foundation, with a campaign that honored Wright's legacy while positioning the collection as a forward-looking expression of design innovation.

Idea
“His Vision Continues.” A campaign that reframed the collection not as an homage to the past, but as a continuation of Frank Lloyd Wright's revolutionary vision and Brizo's shared belief in pushing boundaries.

Role
Senior Art Director responsible for shaping the campaign's visual direction and leading art direction across a fully integrated launch. Conceived an experiential extension of the campaign by integrating the faucets into custom architectural models inspired by the agricultural landscapes Frank Lloyd Wright favored throughout his work, drawing parallels between the collection's forms and Wright's architectural principles. Led the design and production of these bespoke models and collaborated closely with partners to bring the campaign to life across film, print, social, and experiential touchpoints.


Photography by Nils Ericson
Video Production by Porch House

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