I was born and raised in the great state of Michigan, and yes, I can show you exactly where on the proverbial hand map. After graduating from Grand Valley State University in Grand Rapids, I started my career as a graphic designer at a design agency before growing into an Art Director. Somewhere along the way, I convinced people to let me become a Creative Producer because I was curious about every part of the creative process. I wanted to learn how things are made, not just how they look. That experience immersed me in film, commercials, podcasts, motion design, and virtual reality, and continues to shape how I approach ideas today.
Over the past decade, I've grown from Art Director to Associate Creative Director, leveraging my background in graphic design to develop and execute integrated campaigns for brands including Nestlé, Fiat, Haworth, HON, Georgia-Pacific, Steelcase, Brizo, and Goodwill.
I'm passionate about building ideas that are both strategically grounded and beautifully crafted, and I love collaborating with talented teams to create work that moves people and pushes brands forward.
Outside of work, you'll usually find me hosting dinner parties, cooking, baking, or watching cooking shows. Food has always been my favorite way to connect with people. No matter the project, my goal remains the same: think bigger, make it meaningful, and create work that leaves a lasting impression.